Build A Strategic Brand From The Ground Up, To Catapult Your Marketing Impact

What you'll learn

How to spark your audiences interest and hold their attention

How to position your brand effectively to stand out on its own

How to get your audience to feel something for your brand through personality development

the common mistakes that nearly all failing start-up's make and how to avoid them

How to develop a brand voice that makes it easy to resonate through content and social media marketing

Why most businesses lose money with their Facebook or Google Ad campaigns

How to enhance your marketing efforts through effective storytelling adapted for modern platforms

Requirements

A desire to learn and implement strategic brand building techniques

Follow the action items step-by-step to build your brand as you progress

Description

You're here because you want to build a strategic brand from the ground up.A brand that sparks interest, connects through emotion and nurtures long-lasting and loyal relationships.Whether you're an entrepreneur building a new brand,a business owner who wants to improve performance,or a brand designer who wants to enhance their work with strategy,this course will teach you step-by-step, how to build a strategic brand from the ground up.What are the common mistakes that nearly all failing startups make?How can you spark your audiences interest and hold their attention?Why do most businesses lose money with their Facebook or Google Ad campaigns?How do you position your brand effectively to stand out on its own?How do you get your audience to feel something for your brand through personality development?How do you develop a brand voice that that makes it easy to resonate through content marketing and social media marketing?How can you enhance your marketing efforts through effective storytelling adapted for modern platforms?If you want to know the answers to these questions and learn the techniques, frameworks and processes to build a strategic & effective brand from scratch then this is the course for you.Welcome to Business branding: The Compete CourseThis is part 1 of a 2 part course where you'll discover the techniques and processesthat will allow you to develop your own brand step-by-step as you work your way throughout the course.You'll learn about the importance of brand substance and how most people see through a brands fluff.You'll uncover exactly who your audience is so you can position your brand uniquely and effectively while you'll use their characteristics and behaviours to resonate with them through personality.As we move throughout the course, Ill be prompting you to take action step-by-step, allowing you to build a brand with a solid foundation in place, strategically built around who your audience is.You'll then be perfectly placed to express your strategic brand through messaging, storytelling and visual presence, which we'll cover in part 2 of this course.As always there's the 30 day money back guarantee so theres no risk, if you don't like the content, you can get your money back.I truly believe that the information in this course, will help you to build a brand from the ground up, with a framework that allows you to connect with and nurture your audience to build long-term following and loyalty.I really hope to see you inside

Overview

Section 1: Introduction

Lecture 1 Thank You

Lecture 2 The Anatomy Of A Strategic Brand

Lecture 3 What You'll Learn

Section 2: Brand Strategy Overview

Lecture 4 Branding vs Marketing: Why They're So Different

Lecture 5 The Brief Story Of Branding

Lecture 6 The Common Path To Failure

Lecture 7 The Crucial Role Of Strategy

Section 3: Internal Branding #1:

Lecture 8 The Emergence Of Brand Purpose

Lecture 9 Start With Why

Lecture 10 How To Develop Your Brand Purpose

Lecture 11 TAKE ACTION: Develop Your Brand Purpose

Section 4: Internal Branding #2

Lecture 12 Brand Vision - The Ambitious Brand

Lecture 13 How To Develop Your Vision Statement

Lecture 14 TAKE ACTION: Develop Your Vision Statement

Lecture 15 Brand Mission - The Committed Brand

Lecture 16 How To Develop Your Brand Mission

Lecture 17 TAKE ACTION: Develop Your Mission Statement

Lecture 18 Core Values - The Moral Brand

Lecture 19 EXAMPLES: Core Values

Lecture 20 How To Develop Your Core Values

Lecture 21 TAKE ACTION: Develop Your Values Statement

Section 5: Brand Positioning

Lecture 22 What Is Positioning?

Lecture 23 Who Is Your Audience?

Lecture 24 How To Find Your Audience

Lecture 25 TAKE ACTION: Develop Your Audience Persona

Lecture 26 Who Are Your Competitors?

Lecture 27 How To Audit Your Competitors

Lecture 28 TAKE ACTION: Complete A Competitor Audit

Lecture 29 What Is Your Differentiator?

Lecture 30 EXAMPLE: Positioning - Trying Harder

Lecture 31 How To Discover Your Differentiator

Lecture 32 TAKE ACTION: Discover Your Differentiator

Lecture 33 How To Develop Your Positioning Strategy

Lecture 34 TAKE ACTION: Develop Your Positioning Strategy + Statement

Section 6: Brand Personality

Lecture 35 The Old-Fashioned Modern Brand

Lecture 36 What Is An Archetype

Lecture 37 Archetypes To Leave A Legacy

Lecture 38 Archetypes To Pursue Connections

Lecture 39 Archetypes To Provide Structure

Lecture 40 Archetypes To Explore Spirituality

Lecture 41 How To Apply The Archetype Framework

Lecture 42 TAKE ACTION: Align Your Brand To An Archetype

Section 7: Conclusion

Lecture 43 Review Part 1 & Preview Part 2

Lecture 44 Thank You

Entrepreneurs building a brand for their business venture,Business owners that want to improve their performance,Business owners losing money on marketing campaigns,Brand designers who want to improve their work by building brands with strategy