Elevate brand strategies and customer engagement using AI without writing a single line of code

What you'll learn

Comprehensive Knowledge: Participants will understand AI concepts and their applications in the marketing industry.

Practical Skills: Learners will be adept at using Altair RapidMiner AI Studio to build and deploy AI models without coding.

Project Implementation: Participants will complete a capstone project, demonstrating their ability to apply no-code AI tools in real-world marketing scenarios

Improved Decision-Making: Enhanced analytical and decision-making skills through the practical application of AI techniques in marketing.

Industry Readiness: Graduates will be equipped with the knowledge and skills required to leverage AI in marketing management roles effectively.

Requirements

No programming skills are required. Just strong marketing management skills will be enough.

Description

This course is designed specifically for marketing management professionals who seek to harness the transformative power of AI—without requiring advanced programming skills. It provides a clear, structured pathway to understanding and applying AI concepts, making them accessible and actionable for marketers at all levels.The journey begins with an exploration of AI's pervasive role in daily life and its seamless integration into modern business operations. You'll gain insights into how AI is reshaping the marketing landscape, from predictive analytics and automated content creation to hyper-personalized customer experiences. Through real-world case studies, you'll see firsthand how industry leaders are leveraging AI to optimize campaigns, enhance engagement, and drive revenue growth.Building on a strong foundation of AI fundamentals—the why, where, what, and how—the course guides you through the entire AI project lifecycle tailored to marketing applications. You'll explore the No-Code AI framework, gaining hands-on experience with intuitive tools that simplify complex AI-driven processes. Practical training with Altair RapidMiner AI Studio ensures that you develop tangible, real-world skills, equipping you to implement AI solutions with confidence.The course culminates in a dynamic capstone project, challenging you to create an end-to-end AI-driven solution for modern marketing challenges. This comprehensive approach empowers you with the expertise needed to lead digital transformation and drive innovation in marketing management.

Overview

Section 1: Introduction

Lecture 1 Why take this course?

Lecture 2 Course Objectives and Expected Outcomes

Section 2: AI around us

Lecture 3 AI around us - Part-1

Lecture 4 AI around us - Part-2

Lecture 5 AI in industry: How it works

Section 3: AI Industry Applications in Marketing Management

Lecture 6 Customer Segmentation

Lecture 7 Personalized Marketing

Lecture 8 Market Predictive Analytics

Lecture 9 Content Generation

Lecture 10 Chatbots and Virtual Assistants

Lecture 11 Lead Scoring

Lecture 12 Campaign Optimization

Lecture 13 Social Media Management

Lecture 14 Email Marketing Automation

Lecture 15 Market Forecasting

Section 4: Exploring Artificial Intelligence

Lecture 16 What is AI?

Lecture 17 Narrow Vs General Vs Super AI

Lecture 18 Machine Learning and its types

Lecture 19 Popular Industry Use Cases of Machine Learning

Lecture 20 Deep Learning & its Industry Applications

Lecture 21 Data Science & its Industry Applications

Lecture 22 AI in Nutshell

Lecture 23 Dispelling Myths about AI

Section 5: Understanding No-Code AI

Lecture 24 Introduction to No-Code AI

Lecture 25 Popular No-Code AI Platforms

Section 6: Getting started with Altair RapidMiner AI Studio

Lecture 26 Step-by-Step Installation

Lecture 27 Understanding the Interface

Lecture 28 Getting Started with the Platform

Lecture 29 Importing Data into the Platform

Section 7: Working with Altair RapidMiner AI Studio

Lecture 30 Data Management: Handling Missing Values

Lecture 31 Data Normalization: Detecting and Managing Outliers

Lecture 32 Filtering Techniques: Refining Data Selection

Lecture 33 Dataset Integration: Merging Data Sources for Insights

Lecture 34 Data Aggregation: Blending Data for Analysis

Lecture 35 Feature Engineering: Data Attributes

Lecture 36 Discretization Strategies: Enhancing Data Representation

Lecture 37 My First No-Code AI Project

Section 8: No-Code AI Capstone Project - Project Framework & Overview

Lecture 38 Project Prelude: Unravelling the Problem Statement

Lecture 39 Setting the Context: Unveiling the Project Background

Lecture 40 Project Objectives and Expected Outcomes

Lecture 41 Data Discovery Journey: Exploring the Dataset

Lecture 42 Project Implementation Approach: Understanding Project Step-by-Step

Section 9: No-Code AI Capstone Project - Project Hands-on Implementation

Lecture 43 Hands-on Data Dive: Importing the Dataset

Lecture 44 Hands-on EDA Essentials: Navigating the Data Landscape

Lecture 45 Hands-on Tidy-up: Mastering Data Cleaning

Lecture 46 Hands-on Readiness: Mastering Data Preprocessing

Lecture 47 Hands-on Learning: Training the Prediction Model

Lecture 48 Hands-on Evaluation: Testing the Prediction Model

Lecture 49 Hands-on Spotlight on Outcome: The Result and Performance Analysis

Lecture 50 Hands-on Insights: Extending the project learnings

Marketing Management Students & Recent Graduates - Ideal for individuals pursuing or freshly graduated from marketing or business programs, who are eager to incorporate cutting-edge AI techniques into marketing strategies without requiring programming skills.,Marketing Managers & Team Leaders - Targeted at mid-level marketing professionals responsible for shaping campaign strategies, optimizing digital marketing efforts, and enhancing customer engagement through innovative, no-code AI solutions.,Brand Managers & Digital Marketing Specialists - Suitable for practitioners working to build, manage, and adapt brand messaging who want to leverage data-driven insights and automation to stay ahead in a competitive market.,Senior Marketing Executives (e.g., CMOs, Marketing Directors) - Beneficial for top-level marketing leaders seeking to implement scalable AI solutions that improve overall marketing performance and foster long-term competitive advantage.Emerging Marketing Leaders & Non-Technical Professionals Perfect for aspiring leaders from non-technical backgrounds who aim to drive digital transformation in marketing, adopting practical AI tools to enhance strategic decision-making.,Emerging Marketing Leaders & Non-Technical Professionals - Perfect for aspiring leaders from non-technical backgrounds who aim to drive digital transformation in marketing, adopting practical AI tools to enhance strategic decision-making.