Learn to develop and align digital business strategies for products, marketing and operations.

What you'll learn
Lead their company in defining an integrated digital business strategy
Requirements
No materials or software are required.
Description
This course will help you quickly establish a company wide vision and framework for developing and implementing a winning digital business strategy.Align Your Company on Developing a Successful Digital Business Strategy Learn what an integrated digital business strategy is Learn why an integrated strategy is critical and how to communicate it Align your company on the process required to create a winning strategyThis course helps you understand, communicate and build the consensus required for your company to develop and execute a successful digital business strategy.It is designed to provide you the insight you need to help your company understand and support the development of integrated digital strategies for products, marketing, operations and develop the competencies required to sustain digital leadership.It includes 19 lectures, discussion guides and work books that help you organize and execute quickly and effectively.This is Part One of a Two-Part course titled "Kick Start Your Digital Strategy and Transformation Program".Part One includes: Market drivers and digital disruption Transformational opportunities and threats Working with visionary customers and partners Development of transformational digital product, marketing, and operational systems strategies. Capabilities and competencies required to build and sustain your company's role as a digital leader including: "Always-On" Customer and Technology Insight Leading Edge Data / Analytics Continual Innovation Development of a Digital Culture And, and overview of the key phases of digital transformationPart Two titled "Defining a Digital Transformation Roadmap", provides an in-depth guide to developing a phased digital transformation program. Part Two is available for purchase separately. Part One & Two may be purchased together for a discount under the title "Kick Start Your Digital Strategy and Transformation Program".These courses are part of the "Competing for the Digital Future Leadership Program for Digital Strategy and Transformation". The program passes on lessons based on years of experience working within Silicon Valley for companies like Apple and Adobe as well as startups, helping them and their customers transform emerging technologies into business momentumThe Competing for the Digital Future Leadership Program will save you and your company months of precious time by helping you organize and align the efforts required to set your company on a path to digital leadership and avoid the pitfalls that lead to digital disruption.

Overview

Section 1: Course Overview

Lecture 1 Course Overview

Section 2: Strategic Building Blocks

Lecture 2 Introduction to Strategic Building Blocks

Lecture 3 Business and Technical Drivers

Lecture 4 Digital Disruption vs Digital Leadership

Lecture 5 Visionary Customers

Lecture 6 Digital Ecosystems

Lecture 7 Transformational Discovery

Section 3: Digital Core

Lecture 8 Introduction to the Digital Core

Lecture 9 Products

Lecture 10 Customer Journey and Marketing

Lecture 11 Operational Systems

Section 4: Digital Leadership Competencies

Lecture 12 Introduction to Digital Leadership Competencies

Lecture 13 Customer Insight

Lecture 14 Technology Insight

Lecture 15 Data & Analytics

Lecture 16 Continual Innovation

Lecture 17 Digital Culture

Section 5: Digital Transformation Phases

Lecture 18 Transformation Program Introduction

Section 6: Summary

Lecture 19 Summary

This course is meant for senior managers and executives who are either leading or part of a team developing an integrated digital strategy for their organization,This isn't a course on digital marketing strategy