Use AI tools, ChatGPT & Canva to produce content and multimedia campaigns — from an instructor with 400,000+ students

What you'll learn

Plan and structure a complete content production and strategy using AI tools like ChatGPT and Canva

Generate high-quality written content tailored for blogs, emails, social media, and video scripts using effective prompt techniques

Design and repurpose branded visual content—including carousels, lead magnets, and short videos—without prior design experience

Build a scalable, repeatable content workflow that supports consistent publishing across platforms

Use AI to automate routine tasks such as content scheduling, campaign planning, and audience targeting

Evaluate content performance and continuously improve strategy using AI-generated insights and templates

Requirements

No prerequisites

Description

Want to create content faster, smarter, and at a higher quality — without hiring a team or staring at a blank screen?This course will teach you how to use ChatGPT and a powerful set of AI tools (like Canva, InVideo, SlidesAI, and Gamma) to master content creation and production from start to finish.Whether you're a content creator, marketer, entrepreneur, freelancer, or working professional, you'll learn how to generate written and visual content efficiently — and build a scalable content engine using free or low-cost AI tools.By the end of the course, you'll know how to:Write blogs, newsletters, and emails with ChatGPTProduce multimedia campaigns and produce content Generate social media posts, carousels, and captionsCreate branded visuals using Canva's Magic Media and AI featuresTurn content into short-form videos with InVideoBuild slide decks using SlidesAI and GammaPlan and structure content calendars in minutesRepurpose one idea into multiple formats and channelsAvoid common prompt mistakes and write more effectively with AIThe course includes step-by-step screen share demos, copy-paste prompt templates, and a downloadable prompt library you can keep and reuse.No technical experience is required — just a desire to create content more efficiently and creatively with AI.If you're ready to write, design, and plan your content faster with tools that work for you, not against you — this course is for you.

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 Why AI is Revolutionizing Content Creation

Lecture 3 Overview of Tools

Lecture 4 AI Use Cases in Work, Business and Creative Projects

Section 2: ChatGPT Fundamentals for Content Creators

Lecture 5 ChatGPT

Lecture 6 Prompt Templates for Business & Marketing Tasks

Lecture 7 Thought Leadership Content, Repurposing, Calendars & Common Mistakes

Section 3: Writing with AI - Emails, Blogs and Business Documents

Lecture 8 Writing Long-Form Content (Blogs, Articles and Whitepapers)

Lecture 9 Crafting Clear, Effective Business Emails and Memos

Lecture 10 Product Descriptions, Sales Copy and Marketing Content

Section 4: Visual Content Creation with AI Tools

Lecture 11 Introduction to Canva and Magic Media

Lecture 12 Creating an AI-Powered Presentation with Powerpoint

Lecture 13 Generating Branded Social Media Graphics

Lecture 14 Infographics

Lecture 15 Customizing AI Images for Different Use Cases

Section 5: Video Creation and AI Multimedia Tools

Lecture 16 Creating AI-Generated Videos with InVideo

Section 6: Strategic Planning and AI Workflows

Lecture 17 Building & Automating a Smart Content Calendar with AI

Lecture 18 Content Optimization & Strategy Improvement

Section 7: Final Project and Conclusion

Lecture 19 Case Study: Creating a Client Proposal

Lecture 20 Capstone Project: Create a Complete AI-Powered Campaign

Lecture 21 Final Thoughts, Additional Resources, and What's Next

Lecture 22 Prompt Library and Additional Resources

Anyone interested in how to use AI to improve their workflow