Master Generative AI for image, video, editing, localization and workflows using Firefly, Runway ML, Synthesia & Make

What you'll learn
- By the end of this course, students will be able to:
- Generate high-quality images from prompts using Adobe Firefly and apply core prompt engineering techniques.
- Create AI-powered videos by converting scripts, images, and prompts into animations using Runway ML.
- Edit, brand, and enhance videos faster with AI tools, including object removal, color grading, and timeline adjustments.
- Localize videos at scale with Synthesia, including multilingual voiceovers and adapted visual assets.
- Build automated creative workflows using Make to streamline text-to-image and text-to-video production.

Requirements
- No previous experience with AI tools is required.
- This course is designed for beginners through intermediate creators.
- Recommended (but not required):
- Basic familiarity with digital content creation (images or video).
- A computer capable of running browser-based tools like Firefly, Runway ML, and Synthesia.
- Optional accounts for Adobe Firefly, Runway ML, Synthesia, and Make (free or trial tiers are sufficient).

Description
This course contains the use of artificial intelligence.Welcome toGenerative AI for Content Production & Multimedia Campaigns— the practical, end-to-endgenerative AI ( GenAI )course that teaches you exactly how modern studios and creators use AI to produce high-quality visual and video content faster than ever before.

This is thecomplete generative AI coursefor creators who want to:

generate stunning images from prompts

convert scripts and storyboards into video

add motion to still images

streamline editing and post-production

localize videos at scale for global audiences

automate repetitive tasks across their creative workflows

UsingAI tools you'll actually use in real production— Adobe Firefly, Runway ML, Synthesia, and Make — you'll learn how to produce content smarter, faster, and more efficiently.

Every lesson is short, practical, and designed to give you real-world skills you can use immediately.

What You'll Learn

Generative AI Foundations

The origins and evolution ofgenerative AI

Why prompt engineering matters — and how to write prompts that yield high-quality images and videos

How GenAI fits into modern creative workflows

Visual, Image & Video Production with AI

How to generate production-ready images usingAdobe Firefly

Lip-syncing a voice to a face usingRunway ML

Turning scripts, prompts, and images into completeAI-generated videos

Adding motion to still images using Runway ML's motion tools

Editing & Post-Production with AI

Branding and editing videos directly on the Runway ML timeline

Removing objects, correcting issues, and refining visuals with AI

Replacing video segments and adjusting scenes nondestructively

Performing color grading and post-production enhancements with speed

Localization & Personalization

Translating and localizing video usingSynthesia

Generating multilingual versions of your video content

Adapting visual assets for new markets using Adobe Firefly

Scaling global creative output without a full production team

Workflow Automation

Introduction to automated workflows usingMake . com

Creating Make scenarios that trigger AI tasks

Connecting Runway ML with Make for seamless asset generation

Building automated text-to-image workflows

Building automated text-to-video workflows

Setting up complete creative pipelines powered by AI + automation tools

Real Projects You'll Complete

A set of AI-generated images created through expert prompting

A lip-synced character video

A script-to-video project built in Runway ML

A motion-enhanced image sequence

A branded, edited timeline-based video

A localized video with voice + visuals adapted for another market

A full Make + Runway ML text-to-image automation

A full Make + Runway ML text-to-video automation

Who This Course Is For

Anyone wanting to useAIto accelerate visual and video production

Content creators

Social media teams

Video editors & designers

Marketing teams

Production studios

Educators & online creators

Who this course is for:
- This course is ideal for:
- Social media managers
- Content creators who want to speed up image, video, and multimedia production using generative AI.
- Social media managers & marketers looking to scale content output across multiple formats and languages.
- Video editors & designers interested in using AI to automate editing, motion, and post-production tasks.
- Entrepreneurs, educators & online creators who need fast, high-quality visual content without a full production team.
- Anyone curious about how AI can streamline visual creation, video generation, editing, and global
More Info