Step-by-step market research for beginners: define your market, analyze competitors, and validate demand with real data.

What you'll learn
- Plan a complete market research project: problem statement, research objective, scope, and decision to be made
- Turn any idea into clear research questions and testable hypotheses
- Identify the right target segment and build research-backed buyer personas
- Use Jobs-to-be-Done to uncover real customer needs, triggers, and desired outcomes
- Map the market structure (category, subcategory, segments) and how customers buy today
- Estimate TAM/SAM/SOM using practical top-down and bottom-up methods
- Find demand signals using secondary research (trends, keywords, communities, marketplaces)
- Perform competitor research (direct vs indirect), build a competitor matrix, and spot gaps
- Mine reviews to extract pain points, objections, switching reasons, and customer language
- Conduct effective customer discovery interviews without leading questions or bias
- Create an interview guide and synthesize insights into themes and patterns
- Design high-quality surveys that measure what matters and avoid common survey mistakes
- Choose the right question types (scales, ranking, multi-select) for clear analysis
- Recruit and screen the right respondents to improve data quality and reliability
- Clean survey data, run basic analysis (counts, averages, cross-tabs), and segment results
- Convert findings into insights and insights into clear, testable recommendations
- Build positioning: category, audience, promise, and proof using research evidence
- Estimate pricing direction using competitor anchors, problem-cost logic, and value signals
- Create simple packaging/tier options that match customer priorities
- Validate demand with landing pages, message tests, waitlists, and small pre-order/pilot tests

Requirements
- No Prerequisites Required

Description
This course contains the use of Artificial Intelligence.

Market Research 101 is a practical, step-by-step course that teaches you how to research any market, understand real customer needs, analyze competitors, and validate demand before you waste time or money building the wrong product, service, or course. You will learn how to convert a vague idea into a clear research plan, how to find what customers truly want, and how to make confident decisions using evidence instead of guesswork.

Inside the course, you will master the foundations of market research and the exact workflow professionals use. You will learnhow to define a clear research objective and scope,how to map your market and identify the right customer segment, andhow to estimate TAM/SAM/SOM in a simple, beginner-friendly way. You will learnhow to study direct and indirect competitors,how to extract real insights from reviews and customer language, andhow to use free secondary research toolslike trends, search intent, communities, and competitor data to find strong demand signals.

You will also learn the two most important primary research skills:customer discovery interviewsandsurveys. You'll learnhow to ask the right interview questions without bias,how to uncover pain points, triggers, decision criteria, and objections, andhow to design surveys that measure what truly matters. Then you'll learnhow to analyze results in a beginner-friendly way, turning raw data intoclear findings, real insights, and decision-ready recommendations.

Most importantly, you will complete a full project and build a professional Market Research Report from scratch. By the end of this course, you will be able to produce a report that includesmarket mapping,customer insights,competitor analysis,positioning direction,pricing signals, and avalidation planso you can confidently decide what to launch next and how to test it quickly.

This course is designed for beginners, entrepreneurs, creators, marketers, and anyone who wants job-ready research skills. No prior experience is required. If you can use a laptop and the internet, you can follow along and apply everything immediately using simple tools and a clear framework.

Who this course is for:
- Anyone Who Wants to Deep Dive into the World of Market Research
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