Learn to design custom GPTs that do real work. Move beyond prompting into reusable setup, dependable behavior, practical outputs, and workflow thinking—so you can choose the right system for the job and build AI tools intentionally.

What you'll learn

Custom GPTs become most useful when you think of them as designed systems. You'll see how a reusable setup changes the kind of work AI can do well; how to decide what belongs in prompts versus configuration; and how instructions, knowledge, capabilities, and workflow all fit together. Along the way, you'll build and refine GPTs for realistic tasks, test their behavior, shape their outputs, and decide when a job belongs in a chat, a GPT, a Project, or something larger. Learn how to design the right tool for the work.

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