Guided selling is the prcess that help potential buyers of a particular product or services to choose the product best fulfilling their needs and hopefully guides the buyer to buy. Guided selling really helps vendors to actively guide their customers to a buying decision and thus increases their conversion rate. Mostly guided sellers has expert knowledge that is required to analyze customer needs, define the solution, and generate a proposal to fulfil those needs. Examples of products that need guided sellers are home appliances, makeup and skincare products,running shoes and athletic gear, vitamins and supplements, configuration furniture etc. Guided selling mostly do not address the internal, private, or behind the scene- decision issues that buyers must address before they are ready to make a solution. In product manufacturer websites, guided selling solutions are used to analyze user requirements and generate buying recommendations to make sure online shoppers find the product best fitting to their needs.
We must understand clearly that guided selling systems are different from static recommenders systems in the way that statistical recommenders calculate recommendations based on usage data instaed of the actual input to a questionaire. Let know that the advantage of guided selling to recommenders system is an objectiely calculated product proposal and a need-based product advice that usually has a higher quality than product suggested by recommender system.

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